Mike Slade Joins AI Sports Firm Personar as Senior Advisor

Slade’s career spans four decades, defined by his work at the intersection of media and technology. During his time as CEO of Paul Allen’s Starwave in the 1990s, he built the digital infrastructure that redefined modern sports broadcasting. His resume includes a long-standing tenure as a strategic advisor to Steve Jobs at both NeXT and Apple, alongside early roles at Microsoft launching the Office suite. Most recently, he guided Genius Sports through a period of rapid international expansion.

Personar CEO Adrian Jones highlighted Slade’s track record of navigating complex growth phases as a critical asset for the startup. The company currently provides real-time audio analytics and AI-driven coaching intelligence to organizations such as the Premier League and Formula 1 teams. Slade noted that the firm’s current development stage mirrors the early days of the internet, suggesting that their audio intelligence tools represent a largely untapped layer of value in the professional sports market.