The Sammy awards program evaluates organizations across twenty global industries, focusing on teams that demonstrate clear accountability in their marketing strategies. Russ Fordyce, Chief Recognition Officer at the Business Intelligence Group, noted that the platform stood out specifically for its success in connecting high-level strategy to tangible business outcomes, effectively moving the needle for its clients.
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BIGO Ads Wins 2026 Sammy Award for Marketing Excellence
BIGO Ads, the deep learning advertising platform operated by JOYY Inc., has secured the 2026 Sales and Marketing Excellence Award from the Business Intelligence Group. The platform earned the 'Growth Catalyst' title for its ability to bridge the gap between complex AI-driven user acquisition and measurable financial returns for developers.
At the core of this recognition is the platform's full-funnel growth system. By integrating real-time in-app bidding with deep learning models, the service focuses on ROI-driven performance rather than simple reach. Eden Liu, Head of Global Business at BIGO Ads, stated that the award validates the company's shift toward more accountable, sustainable growth models. Moving forward, the team plans to further refine its monetization intelligence to help global advertisers navigate an increasingly complex digital landscape.
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