The club will offer a comprehensive suite of fitness tools, ranging from Olympic lifting platforms and functional HIITZones to specialized studios for hot yoga and cycling. Beyond traditional workout equipment, the location incorporates a dedicated recovery suite featuring infrared saunas, cryotherapy, and hydro-massage technology. This addition is part of a broader growth strategy for CR Fitness Holdings, which expects to operate 64 clubs across Florida by the time the Kissimmee location officially opens its doors.
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Crunch Fitness Expands Florida Presence with New Kissimmee Facility
A new $5 million fitness center is set to debut in Kissimmee this winter, marking the latest expansion for CR Fitness Holdings. The 37,000-square-foot facility at 4801 W. Irlo Bronson Memorial Hwy will introduce the brand’s updated Crunch 3.0 design to the local community, emphasizing both high-intensity training and recovery amenities.
Beyond its physical impact on the local fitness landscape, the project is expected to generate more than 70 jobs in areas including personal training, sales, and club operations. Pre-sale memberships are currently available, with discounted rates starting at $9.99 per month for early sign-ups. According to CEO Tony Scrimale, the new site reflects the company's commitment to delivering premium, high-energy exercise experiences to the region. The brand, which recently earned a spot in the Entrepreneur Franchise 500 Hall of Fame, continues to scale its national footprint, currently serving over 3.5 million members globally.
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