The drink features a blend of el Jimador Blanco Tequila, Monin Dragonfruit, triple sec, strawberry puree, and house-made sour. To lean into the reality-TV theme, each glass comes with a custom swizzle stick that allows customers to declare their allegiance between the "Bombshell" or the "OG." George Felix, chief marketing officer at Brinker International, noted that the move is designed to integrate the brand into the cultural chatter surrounding summer television trends.
In section Releases
Chili’s Launches $6 Bombshell Margarita for July
Reality television drama and summer romance serve as the unlikely inspiration for the latest monthly drink at Chili’s Grill & Bar. Through July 31, the restaurant chain is offering its new Bombshell Margarita nationwide for $6, aiming to fuel the conversation during post-episode debriefs at its locations.
This release follows a high-volume year for the chain, which served nearly 30 million margaritas in 2025. Beyond the limited-time drink, the company is pushing its Margarita of the Month Club, where members can earn digital stickers and purchase branded merchandise, such as a themed tank top. The promotion is available at participating locations for guests aged 21 and older.
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