The service utilizes a flat rod technique designed to capture lashes at the base, aiming to maximize perceived length and provide a softer finish. This method expands the company’s existing lash portfolio, offering an alternative to traditional extension services for clients seeking varied aesthetic results. The rollout has been supported by standardized training protocols and the integration of the service into the Deka Beauty Pass, a membership program that provides preferred pricing across the brand's national studio network.
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Deka Lash Hits 1,500 Korean Lash Lift Milestone in 45 Days
Fifteen hundred procedures performed in just six weeks marks a rapid shift in consumer preference toward low-maintenance beauty treatments. Deka Lash, a national professional lash brand, reached this milestone following the May rollout of its specialized Korean Lash Lift, signaling a surge in demand for natural lash enhancement services.
Jennifer Blair, CEO and co-founder of Deka Lash, credited the adoption to the company's ability to pivot alongside evolving client preferences. The brand, headquartered in Pittsburgh, has focused on maintaining consistent service standards through its franchise locations. Troy McCullen, vice president of operations, noted that the speed of the rollout relied on the rapid certification of artists across the country, allowing the brand to capitalize on the growing interest in the lash lift category.
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