Physician’s Choice has grown into a retail powerhouse, commanding over 80,000 locations nationwide and projecting $300 million in annual revenue. This month, EY recognized Chierotti’s decade of work, naming him a winner of the 2026 Mountain West Entrepreneur Of The Year award. The brand’s reach spans from major retailers like Walmart and Target to a forthcoming expansion into 625 Costco stores this August.
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Logan Chierotti Named EY Entrepreneur Of The Year for Mountain West
At eighteen, Logan Chierotti faced a life-altering diagnosis after an accident in Mexico left him with 91% hearing loss. When a naturopathic treatment restored his hearing in just three days, it sparked a conviction that now drives his company, Physician’s Choice, to the top of the American probiotic market.
Beyond traditional retail, the company has mastered digital commerce, recently securing the number three spot among all sellers during a TikTok Super Brand Day. Chierotti, who previously built and sold ventures across technology and reputation management, now oversees a portfolio of consumer brands exceeding $1 billion in enterprise value. As a regional recipient of the EY honor, Chierotti will advance to the National Awards competition held this November at the Strategic Growth Forum.
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