In section Startups & Technology

Automating Romance: How Tech Founders Are Outsourcing Their Love Lives

Ben Guez has secured over 200 DMs and a million views by using an automated AI script to troll World Cup fans on Instagram. The startup founder employs the agent OpenClaw to track match results and instantly deploy standardized reels, turning heartbreak into a funnel for his personal language-learning app.

Guez is not alone in his pursuit of algorithmic courtship. While he uses the tool to mass-market himself to strangers, others are leveraging the same technology for more granular tasks. Jeff Weisbein, a tech PR firm founder, utilizes OpenClaw to scout restaurant locations and curate date itineraries across South Florida. For Weisbein, the AI functions as a digital research assistant, though he draws a firm line at letting software mediate his actual human interactions.

The trend has sparked a debate over where to draw the boundary between productivity and deception. While some users report success in offloading the emotional labor of dating—such as using Claude to draft break-up messages to avoid the anxiety of direct confrontation—others face backlash. One user, identified as Cailey, found her automated rejection strategy backfiring when a date realized he was being dismissed by a script rather than a person.

Security experts remain wary of the trend. Lazer Cohen, co-founder of the privacy-focused alternative NanoClaw, warns that granting autonomous agents access to personal accounts carries significant risks, including the potential for unauthorized profile creation. Despite these concerns, the allure of outsourcing the logistics of romance continues to grow, with some couples even employing AI assistants to manage the complexities of household scheduling and child-rearing.

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