The acquisition of Bennetts from Lucida Group is set to triple Hagerty’s UK revenue to approximately £25 million. By integrating the broker, which currently commands a 15% share of the UK motorcycle insurance market, Hagerty plans to combine its existing Broad Arrow car auction business with a robust motorcycle platform. The deal is expected to be financially accretive from the first day of closing, pending standard regulatory approval.
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Hagerty Expands into UK Motorcycle Market with £34 Million Acquisition
Hagerty, Inc. has reached a definitive agreement to acquire Bennetts, the United Kingdom’s second-largest specialty motorcycle insurance broker, for £34 million. The deal, expected to close in the third quarter of 2026, marks a significant push by the Traverse City-based firm to scale its international enthusiast-focused operations.
Bennetts brings more than just market share to the table; it contributes a highly engaged community of 100,000 riders via its "Bike Social" platform and a risk profile that mirrors Hagerty’s own enthusiast-driven car insurance portfolio. McKeel Hagerty, CEO and Chairman, noted that the acquisition aligns with the company’s strategy of deliberate international growth. Mark Roper, Hagerty’s UK Managing Director, confirmed that the firm intends to retain the core elements that have earned Bennetts a 4.7/5.0 Trustpilot rating while layering on Hagerty’s broader resources.
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