The platform addresses a long-standing bottleneck in the anime economy, where access to intellectual property has traditionally been restricted by opaque personal networks and complex, territory-specific contracts. By digitizing the procurement process, AniBiz aims to provide licensors with greater visibility into global demand while allowing emerging brands, manufacturers, and startups to secure official partnerships with confidence.
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Nakama Inc. Launches AniBiz to Modernize Global Anime Licensing
With the global anime market projected to surpass $35 billion this year, the industry’s reliance on manual, fragmented licensing workflows is ending. Nakama, Inc., founded by former Crunchyroll executives, has launched AniBiz.com, a centralized B2B marketplace designed to connect international buyers directly with Japanese rights holders.
Brady McCollum, CEO of Nakama, noted that the system was built specifically to navigate the intricate realities of Japanese licensing, where rights are often split by format, product, and time window. The launch has secured immediate support from a coalition of industry titans, including Toei Animation, Aniplex of America, TV Tokyo, and Toho Global. Beyond facilitating transactions, the platform intends to provide data-driven insights into market trends, helping production committees refine their international strategies. The service is now live and accepting applications for global buyers looking to enter the expanding anime market.
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