The conversion introduces a comprehensive refresh of the property’s guestrooms and public areas. Design updates draw inspiration from Chicago’s architectural history, utilizing terracotta tones and warm wood accents to mirror the city's skyline. Beyond aesthetic changes, the hotel has launched Lost & FOUND, a morning coffee concept, and is finalizing the rollout of 24/7 co-working facilities, flexible meeting rooms, and a revamped fitness center.
In section Releases
Hawkins Way Capital Converts Chicago River North Hotel to Marriott Brand
Hawkins Way Capital has officially rebranded its River North property as the fourth location under the Series by Marriott banner, signaling a strategic shift for the Chicago hotel. Managed by FCL Management, the site now integrates into the global Marriott Bonvoy loyalty ecosystem while maintaining its original boutique character.
This transition stems from a broader partnership established in September 2025, which aims to convert a larger portfolio of FOUND Hotels into Series by Marriott properties. Brian Nolen, general manager of the Chicago location, noted that the move is intended to balance the property’s local identity with the infrastructure of a major hospitality group. The expansion project remains active, with future conversions planned for markets including San Diego and San Francisco, alongside existing locations in Miami and Santa Barbara. Hawkins Way Capital, which oversees $3 billion in assets, continues to focus this strategy on repositioning underutilized urban assets into high-performance lifestyle destinations.
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