Michael Jordan, Carsten Koerl, and Jason Robins to headline SBC Summit

Scheduled for September 29, the keynote session titled "Leadership in Sports Business" aims to dissect the evolution of the modern sports ecosystem. The discussion will navigate the shifting relationship between sports betting and iGaming, alongside strategies for scaling global enterprises and maintaining performance under pressure. These three figures represent distinct pillars of the industry: Jordan’s cultural and athletic influence, Koerl’s data-driven infrastructure, and Robins’ expansion of the digital gaming market.

SBC founder and CEO Rasmus Sojmark noted that the convergence of these specific leaders reflects the current trajectory of the sector. The summit, which anticipates an attendance of 40,000 professionals, serves as a hub for stakeholders across media, payments, and technology to evaluate how these sectors are increasingly operating in tandem. Further logistical details for the keynote remain forthcoming as the event approaches its autumn start date in Portugal.