The session, titled "Leadership in Sports Business," aims to dissect the intersection of data-driven innovation and fan engagement. As the global sports ecosystem shifts, these three figures will offer insights into navigating high-pressure decision-making and scaling businesses within rapidly evolving sectors. The discussion will specifically address the deepening integration between sports betting and iGaming, examining how these industries now function in tandem.
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Jordan, Koerl, and Robins to Headline SBC Summit 2026 in Lisbon
Basketball legend Michael Jordan will join Sportradar CEO Carsten Koerl and DraftKings chairman Jason Robins on stage at the SBC Summit 2026. Moderated by broadcaster Kirsty Gallacher, the high-profile trio will open the Lisbon event on September 29, marking a significant convergence of sports, technology, and global betting markets.
Rasmus Sojmark, CEO and founder of SBC, noted that the panel reflects the current trajectory of the betting and gaming landscape. With over 40,000 professionals expected to attend the Lisbon summit, the organizers are positioning this keynote as a primary draw for the industry. While specific access details remain forthcoming, the event underscores the scale of the professional network gathering in Portugal to discuss the future of media, payments, and sports technology.
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