The arrival of Diner24 marks a strategic pivot for the EMMES Group of Companies, which has spent the past year modernizing the historic property to compete for boutique office tenants. By integrating a high-energy dining experience into the building’s base, EMMES aims to transform the former office-only site into a destination that remains active well beyond traditional business hours. The restaurant, led by CEO Stratis Morfogen, intends to mirror the success of its original location by offering a menu of premium comfort food alongside a unique hourly show performed by waitstaff who are also Broadway professionals.
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Diner24 to Bring 'Show Tunes and Shakes' to Historic 1674 Broadway
A multimillion-dollar restoration of the 1921 landmark at 1674 Broadway is entering a new phase as Diner24 prepares to open a two-story flagship this fall. The restaurant will occupy 5,200 square feet at the corner of West 52nd Street, blending classic New York diner culture with live theatrical performances.
For EMMES, the lease is a cornerstone of its efforts to reposition the nine-story building, which recently welcomed the historic theater club, The Lambs. The property now features updated infrastructure, including new HVAC systems and energy-efficient windows, while retaining its Art Deco aesthetic. With office floor plates ranging from 1,800 to 5,700 square feet, the building is specifically targeting creative companies seeking a headquarters that offers both identity and modern convenience in the heart of Midtown.
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