The Margaritos Flavor Pack, retailing at $24.99, leans into the brands' common history. Both companies were founded in 1950, and their names reflect their origins: Hornitos, meaning "little ovens," and Jarritos, meaning "little jugs." By aligning their respective portfolios, the partnership targets consumers looking for an uncomplicated, fruit-forward cocktail experience.
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Hornitos and Jarritos Pair Up for Summer Margaritos Pack
Two Mexican staples, Hornitos Tequila and soda-maker Jarritos, are marking 75 years of shared heritage with a new limited-edition variety pack. The collaboration bundles Hornitos Reposado with Lime, Mandarin, and Pineapple sodas, aiming to simplify home bartending with a three-ingredient, three-step recipe for summer gatherings.
Rashmi Raine, vice president of Tequila at Suntory Global Spirits, noted that the project is designed to make premium tequila more approachable. The combination of agave-based spirit and Jarritos soda is intended to serve as a versatile option for backyard cookouts and neighborhood fiestas. Interested buyers can locate the variety packs through DoorDash, which tracks participating retailers in local markets.
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