The centerpiece of the collaboration is a signature beverage inspired by the Elder Wand. Available in lime black or green tea variants, the drink features elderflower-flavored foaming powder designed to evoke a refreshing summer profile. Beyond the menu, the campaign leans heavily into the lore of Hogwarts, with cups and accessories themed around the four iconic houses: Gryffindor, Slytherin, Ravenclaw, and Hufflepuff.
In section Releases
Gong cha Marks Harry Potter Anniversary with Global Tea Collaboration
To commemorate the 25th anniversary of Harry Potter and the Philosopher's Stone, global bubble tea chain Gong cha is launching a themed campaign featuring limited-edition drinks and collectible merchandise. Running from July 1 through August 31, 2026, the partnership brings wizarding-world aesthetics to locations worldwide.
Fans can collect branded coasters, keychains, and plushies through specific promotional offers tied to beverage purchases. Missy Maio, VP of Marketing for Gong cha Americas, stated the initiative aims to bridge generations of fans, inviting both long-time followers and new enthusiasts to engage with the franchise through an immersive in-store experience. This move aligns with Gong cha’s broader strategy of pairing its whole-leaf tea products with major entertainment properties to drive consumer engagement across its 2,200 international locations.
Comments (0)
No comments yet. Be the first!