Premiering September 2, 2026, the series runs through November 25, airing Wednesday nights at 9:00 PM. Produced by 7 Bridges Media Group, the program moves away from cutthroat competition to focus on contribution, with celebrity teams from music, sports, and comedy representing ten different charitable organizations. These groups serve a range of causes, including veterans, first responders, and families in need.
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Ian Ziering to Host The Great American Road Rally on The CW
Actor Ian Ziering will headline The Great American Road Rally, a new reality series hitting The CW this September. The show turns the classic cross-country road trip into a philanthropic mission, pairing celebrities with charitable causes as they traverse the historic Route 66 during the nation’s dual centennial and semiquincentennial celebrations.
Filming kicks off in August, tracing a path from the Midwest to the Pacific Coast. Ziering frames the project as a tribute to the American spirit and the cultural legacy of Route 66, aiming to blend nostalgia with modern community engagement. Beyond the screen, the production plans to involve viewers through social initiatives and local events, with further details on the celebrity roster and charitable partners expected throughout the summer.
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