The product features a proprietary blend of lavender, chamomile, and vanilla, anchored by Dreamwood—a biotech ingredient designed to replicate the scent of sandalwood without the need for traditional tree harvesting. According to Jeniece Trizzino, VP of Innovation at Drift, the goal is to establish a sensory trigger that signals the mind and body to slow down after a high-demand day.
In section Releases
Drift Enters Wellness Market With Science-Backed Fragrance Diffuser
For 97% of participants in a recent consumer study, a new home scent diffuser from fragrance brand Drift successfully induced evening relaxation. The launch of the Rest & Relax system marks the company’s first venture into functional fragrance, utilizing neuroscience to help users transition away from daily stress.
Beyond consumer feedback, the product is supported by neuroscience testing involving 125 individuals, which the company claims demonstrates a measurable emotional response to the scent. The diffuser is marketed as a clean-label alternative, omitting phthalates and parabens to ensure safety for households with children and pets. The collection is currently available via the company's website, offering starter kits and refill packs as the brand pivots toward the intersection of interior design and wellness technology.
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