Spanish Cheesemakers Target US Palates with European Heritage Campaign

The project spotlights the immense variety of Spanish dairy, encompassing over 150 types, including 27 Protected Designations of Origin and 5 Protected Geographical Indications. From the sharp bite of Cabrales to the subtle complexity of Manchego, the campaign seeks to position these products as essential staples for both casual home gatherings and formal events. Nuria María Arribas of InLac emphasizes that this diversity reflects centuries of regional tradition, offering a spectrum of textures tailored to a wide range of palates.

To guide American consumers, cheese educator Erin T. Connolly advises building boards with at least three varieties, arranged from mild to intense profiles. Proper service—ensuring cheeses reach room temperature before tasting—remains a critical component of the experience. The initiative plans to anchor this push in major hubs like New York and Miami, specifically targeting the Summer Fancy Food Show and upcoming seasonal celebrations such as Thanksgiving and the winter holidays. By pairing these traditional products with local accompaniments like quince and rustic bread, the campaign aims to transform how North American consumers interact with European heritage products.