The acquisition positions Integrity to capture a larger share of the under-65 insurance market by integrating Stride’s existing partnerships with over 140 platforms, including Uber, DoorDash, and Amazon Flex. Stride has historically served more than 4.6 million independent contractors, providing a digital marketplace for health, dental, vision, and life insurance. By folding these capabilities into Integrity’s proprietary IntegrityCONNECT platform, the firm intends to offer a hybrid service model that combines automated, self-service enrollment with personalized support from licensed agents.
In section Releases
Integrity Acquires Stride Health to Target Gig Economy Market
Integrity, a major player in life and health insurance distribution, has acquired Stride Health, a portable benefits platform tailored for the independent workforce. The deal merges Stride’s enrollment technology for gig workers with Integrity’s AI-driven infrastructure, aiming to simplify insurance access for millions of Americans operating outside traditional employer-sponsored coverage.
Bryan W. Adams, CEO of Integrity, noted that the move is designed to make the insurance journey more human by utilizing AI to handle operational complexity, thereby freeing agents to focus on client relationships. Stride co-founder Noah Lang emphasized that the partnership will reduce friction in plan selection, allowing workers to access benefits with greater financial security. The integration also leverages the Ask Integrity AI assistant to provide real-time coverage recommendations and policy management, marking a strategic shift to capture lifetime customer value within the rapidly expanding independent labor segment.
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