Co-founder Dylan McLaughlin described the deal as a personal milestone, noting that the Yankees were a foundational part of his upbringing in New York. Yankees first baseman Ben Rice also endorsed the collaboration, highlighting the brand’s focus on personal confidence. The collection launched July 1 on the company’s website and in its nine retail locations, with a wider release at the Yankees team store and MLB Shop scheduled for later this month.
In section Releases
GOAT USA Teams Up With New York Yankees for 10th Anniversary Line
Long Island lifestyle brand GOAT USA is marking its decade in business with a new co-branded collection featuring the New York Yankees. The partnership unites the apparel company’s signature graphic hoodies and tees with the iconic branding of the baseball franchise, aiming to capture the spirit of daily fan pride.
Founded in 2016 by Rich Alfaro, TJ Cristina, and McLaughlin, the brand has evolved from selling T-shirts at youth sports tournaments on a folding table to a national presence in over 1,000 wholesale doors. This collaboration serves as a centerpiece for the brand’s anniversary, bridging the gap between its grassroots origins and one of the most recognizable names in professional sports.
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