The appointment expands an existing relationship between the two firms, tasking 5WPR with a fully integrated strategy for flagship brands such as African Pride and the newly launched Motions Xpress. The agency will manage media relations, creative product launches, and celebrity stylist partnerships, while simultaneously executing a corporate profile campaign for Strength of Nature. This includes positioning the company’s leadership in trend commentary and corporate social responsibility.
In section Releases
Strength of Nature Appoints 5WPR as Agency of Record
After a successful initial collaboration, haircare manufacturer Strength of Nature has selected 5WPR as its agency of record to drive visibility across its diverse portfolio. The partnership aims to elevate the brand's footprint in both multicultural and general market sectors, focusing on strategic communications and influencer engagement.
"We're proud to amplify the products, people, purpose, and innovation behind this portfolio," said Ashley Barton, EVP of Consumer Lifestyle & Multicultural at 5WPR. For Strength of Nature, the move serves as a pivot toward broader market influence. Tori Davis-Artis, Chief Commercial Officer at the haircare company, noted that the collaboration is designed to keep their brands at the intersection of culture and innovation as they scale their footprint in 2026.
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