Terry Thompson, a plaintiff who wagered $18.5 million on the platform since 2020, received the 21-second clip as part of a tailored retention strategy. The message, which referenced Thompson’s FanDuel host and an “extra special Thanksgiving,” arrived while Thompson was spiraling into financial ruin. He eventually lost his home to foreclosure and required psychiatric care for his gambling disorder. While luxury perks like Super Bowl tickets are standard industry practice, the use of active professional athletes to personally court high-stakes bettors marks a significant escalation in outreach tactics.
In section Startups & Technology
FanDuel faces lawsuit over VIP perks for gambling addicts
A personalized video from MLB star Bryce Harper, sent to a high-rolling bettor struggling with addiction, sits at the center of a new lawsuit against FanDuel. The legal filing alleges the sports betting giant weaponized VIP treatment to deepen the financial dependency of its most vulnerable, high-spending customers.

The case underscores the deepening entanglement between professional baseball and the sports betting industry. Although MLB maintains strict prohibitions against player gambling—highlighted by the federal indictment of pitchers Emmanuel Clase and Luis Ortiz for pitch-fixing—the league simultaneously fosters deep commercial ties with sportsbooks. With betting platforms now ubiquitous in broadcasts and ballparks, this lawsuit challenges the ethical boundaries of how these companies leverage celebrity influence to maintain user engagement.
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