The integration enables advertisers to tap into ChatGPT Ads using the Navos platform, which is powered by Tec-Chi, a multimodal AI model specialized in marketing. According to the company, Tec-Chi previously secured the top ranking in the SuperCLUE-Mkt benchmark for its reasoning and copy-generation capabilities. This system automates the entire marketing lifecycle, handling tasks from initial market analysis to conversion optimization.
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Tec-Do Becomes Technology Partner for ChatGPT Advertising
Boston-based marketing firm Tec-Do has secured a partnership with OpenAI to integrate advertising support within ChatGPT. This collaboration allows brands to manage campaigns through Navos, the company's proprietary multi-agent marketing system, as the industry shifts toward what the firm defines as Agentic Commerce.
Early pilot campaigns launched in June have yielded measurable results, with one client reporting a 2.5x increase in return on investment and a significant drop in customer acquisition costs. Li Shuhao, founder and CEO of Tec-Do, noted that the partnership aims to help brands navigate the transition toward AI-native commercial environments. By leveraging autonomous execution, the platform intends to compress marketing cycles from months to hours for its diverse client base, which spanned over 100,000 advertisers in 2025.
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