The Sea-Doo Switch Fish led the company’s performance, winning the top-tier Best of the Best award. The jury commended the pontoon for its versatile architecture, which allows users to reconfigure the deck using nearly 100 modular components to transition between fishing and recreational modes. This functional flexibility, paired with cohesive graphic design, served as the primary driver for the judges' decision.
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BRP Secures Four Red Dot Design Awards for Powersports Innovation
A year after earning the title of Design Team of the Year, Quebec-based BRP has secured four new Red Dot Awards. The accolades, highlighted by a prestigious Best of the Best honor for the Sea-Doo Switch Fish, underscore the company's focus on modular engineering across its global powersports portfolio.
Beyond the watercraft, BRP’s off-road lineup received significant recognition. The Can-Am Outlander MAX 6x6 was cited for its rugged aesthetic and the integration of the LinQ cargo system, while the electric version of the Can-Am Outlander earned praise for blending zero-emission utility with a refined LED light signature. Rounding out the company’s success, the Can-Am Defender HD11 was recognized for its cabin ergonomics and exterior styling. For Chief Design Officer Denys Lapointe, these awards validate a design philosophy that prioritizes both mechanical robustness and user-centric adaptation, reinforcing BRP’s position among the world’s leading industrial design organizations.
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