Craveworthy Brands Expands 'Bet on the Bite' Promotion

Gregg Majewski, founder and CEO of the rapidly expanding restaurant group, described the move as a calculated risk designed to accelerate brand discovery. The initiative covers more than 200 locations in major markets including Chicago, Dallas, New York City, and Los Angeles. By requiring advance registration, the company aims to funnel new diners into its ecosystem, which currently spans over 300 total units globally.

Participants can access specific menu items—ranging from Big Chicken tenders to Dirty Dough cookies—by presenting a registration email at participating storefronts. Beyond the immediate offering, every guest who redeems a promotion will receive a series of follow-up incentives valid through July 31. This strategy aligns with the company’s long-term goal of scaling emerging concepts through a shared infrastructure, with the firm aiming to reach 100,000 success stories within its workforce and franchise network by 2035.