The concert marked a departure from the industry’s typical siloed approach, where franchises usually maintain distinct community boundaries. Instead, publishers of Honkai: Star Rail, Azur Lane, Zenless Zone Zero, Wuthering Waves, Arknights, Arknights: Endfield, and Genshin Impact aligned to produce a cohesive performance. The demand for the event was immediate, with over 110,000 fans preregistering for tickets that vanished upon release.
In section Releases
BML2026 Unites China's Top Gaming Franchises in Shanghai Concert
A record-breaking 45 million viewers tuned in as Bilibili Macro Link-Play! 2026 gathered China’s most prominent anime-style gaming franchises on one stage. Held July 12 at the Hong Arena in Shanghai, the event bridged commercial divides to unite seven major titles in a rare, collaborative showcase for the ACGN community.
The centerpiece of the night, a symphonic suite titled "LINK START!," integrated iconic scores from each game into a four-chapter narrative. By weaving these disparate soundtracks into a seamless production, the organizers moved beyond simple promotion to create a shared cultural experience. This evolution of the BML series, which has grown over 14 years, demonstrates the increasing power of live, community-focused production in the gaming sector. The event stands as a proof of concept for high-quality, cross-franchise collaboration within China’s competitive digital entertainment landscape.
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