The "Dirty 30" anniversary campaign serves as a strategic pivot to boost retail visibility during the high-traffic summer shopping season. This year’s offering includes a refreshed design and a curated color palette intended to mirror the vibrant aesthetic Jones has cultivated since its 1996 inception.
In section Releases
Jones Soda Partners with Crayola for 30th Anniversary Collection
To mark three decades of business, Seattle-based Jones Soda is launching a limited-edition six-pack collaboration with Crayola. The colorful seasonal release, arriving just in time for the back-to-school window, features six distinct flavors inspired by iconic crayon names and aims to leverage shared nostalgia between the two brands.
CEO Scott Harvey noted that the partnership aligns with the company’s focus on authentic brand storytelling. The six-pack lineup features Fruit Punch inspired by Razzmatazz, Orange & Cream tied to Sunset Orange, Pineapple Cream linked to Dandelion, Green Apple echoing Granny Smith Apple, Berry Lemonade representing Robin's Egg Blue, and Fufu Berry reflecting Razzle Dazzle Rose. Beyond retail shelves, the company’s direct-to-consumer platform will bundle the sodas with coloring pages and a fresh pack of crayons to emphasize the creative, multi-sensory nature of the collaboration.
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