Jones Soda Targets Health-Conscious Drinkers with Zero Sugar Lineup

The new collection features Berry Lemonade, Orange & Cream, Cream Soda, and Root Beer. According to CEO Scott Harvey, the product development focused specifically on eliminating the chemical aftertaste often associated with sugar-free alternatives. The company believes this will incentivize former customers to return to the brand by offering a familiar profile that aligns with current dietary shifts.

To promote the launch, the company is bypassing traditional advertising in favor of a social media campaign dubbed "Show Us Your Aftertaste Face." The initiative encourages fans to share videos proving the drink lacks the typical bitter notes found in competitors, with a year’s supply of soda offered as a prize. The products are currently available at participating Western Canada club stores.