Moroney spent 18 months developing the fragrance, citing the Japanese art of kintsugi—the practice of repairing broken pottery with gold—as a primary inspiration for the product’s ethos. The packaging features a heart-shaped bottle and the handwritten lyrics "You Shine," intended to serve as a personal reminder of resilience. According to Scent Beauty CEO Steve Mormoris, the collaboration aims to capture the singer’s authentic, aspirational public persona in a wearable format.
In section Releases
Megan Moroney Enters Fragrance Market With Calliope
Country music star Megan Moroney is expanding her brand into the beauty sector with the launch of Calliope, a signature fragrance developed in partnership with Scent Beauty. The scent, which takes its name from the Greek muse of epic poetry, arrives as the singer kicks off her international Cloud 9 Tour.
The fragrance launches online July 15, 2026, across the brand's dedicated website and ScentBeauty.com, with prices ranging from $10 for a travel size to $55 for a 100ml bottle. A broader retail rollout is scheduled for August 15, hitting shelves at Walmart, JCPenney, CVS, and Urban Outfitters, followed by a September 1 exclusive release at Superdrug.
Comments (0)
No comments yet. Be the first!