The collaboration integrates Craft & Hobby’s extensive library of instructional videos into the digital offerings managed by Minitex, the resource-sharing arm of the Minnesota Office of Higher Education and the University of Minnesota Libraries. Patrons can explore more than 20 creative disciplines, ranging from woodworking and photography to knitting and culinary arts. The content is designed to support both independent, self-paced learning at home and structured community programming within library walls.
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Minitex and Craft & Hobby Partner to Expand Digital Learning in Midwest
Starting this July, residents across Minnesota and North Dakota gain free, library-backed access to over 4,000 hours of professional creative tutorials. The multi-year deal between TN Marketing’s Craft & Hobby platform and Minitex aims to transform public, academic, and school libraries into hubs for hands-on, expert-led instruction.
TN Marketing CEO Cal Franklin noted that the initiative leverages the role of libraries as essential community anchors, providing accessible skill-based education to a wide demographic. Maggie Snow, director of Minitex, emphasized that the partnership bridges the gap between traditional digital literacy and creative expression, offering a curated alternative for students, educators, and hobbyists alike. By embedding these resources into the eLibrary Minnesota network, the organizations intend to sustain long-term engagement with modern digital tools for personal enrichment.
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