Financial Firms Prioritize Tokenization to Reshape Market Infrastructure

The inaugural Broadridge Tokenization Pulse Survey of 200 senior decision-makers in the U.S. and Canada reveals that firms are moving to modernize existing systems rather than building isolated silos. Sixty-nine percent of respondents plan to hybridize their current infrastructure, reflecting a consensus that digital and traditional markets will operate side-by-side for the foreseeable future. Nearly one-third of these organizations intend to boost their tokenization investment by 26% to 50% or more over the next two years.

Capital markets firms currently lead the implementation phase, while asset and wealth managers remain focused on evaluating long-term operating models. Sentiment regarding specific asset classes remains uneven; 80% of those surveyed anticipate tokenized mutual funds and money market funds will play a meaningful role within five years, whereas expectations for the tokenization of equities remain significantly more muted. German Soto Sanchez and Mark Nichols, Co-Presidents of Digital Assets at Broadridge, noted that the industry recognizes the potential for tokenization to refine how assets are issued, traded, and financed, though firms must still navigate complex challenges regarding governance, controls, and cross-platform connectivity.