The partnership emphasizes a shared focus on clean sport and long-term athletic health. By utilizing products rigorously tested for banned substances, Nordiq Canada aims to provide its competitors with safe, high-performance supplements. For the governing body, this collaboration serves as a cornerstone for maintaining the integrity of their training programs.
In section Releases
USANA Extends Nutrition Partnership with Nordiq Canada Through 2030
Nordiq Canada has finalized a four-year contract extension with USANA Health Sciences, ensuring the nutritional firm remains the primary supplier for the nation’s elite cross-country ski team. The agreement guarantees that athletes will continue to receive NSF Certified for Sport products through the 2030 Olympic Winter Games.
Nordiq Canada CEO Beckie Scott, a two-time Olympic medalist, highlighted that the organization prioritizes partners who align with their strict standards for fair play. Brent Neidig, Chief Commercial Officer at USANA, noted that the extension reinforces the company's commitment to supporting athletes who balance high-level performance with disciplined integrity. Beyond the elite circuit, the deal reflects USANA's broader strategy to expand its footprint within the Canadian market, where it seeks to foster deeper ties with local sporting communities.
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