Maglite and Pedestrian Safety Institute Launch Kids' Traffic Curriculum

The curriculum, developed at the request of 96-year-old Maglite founder Tony Maglica, Sr., offers a free five-week program consisting of 15-minute weekly lessons. It utilizes workbooks, core safety principles, and original music featuring animated characters Maggie the Chick and Sol the Duckling to teach children how to navigate traffic safely. Key lessons emphasize the 'look left, right, left' drill, the importance of being visible to drivers, and exercising patience at intersections.

For schools, the program is designed as a seamless addition to existing lesson plans, culminating in a school-wide assembly to reinforce the material. The initiative addresses a grim reality: approximately 90 percent of traffic fatalities occur between dusk and dawn, a factor that aligns with Maglite’s historical focus on visibility. The curriculum is available at thesaferroad.com, with official implementation support offered by the Pedestrian Safety Institute ahead of the 22nd Annual School Safety Conference in Orlando.