Headquartered in Burr Ridge, Illinois, the coalition includes The MX Group alongside Aim B2B, Bray Leino, Changee, THE CREW AG, Nowa Empower, and Xebec Communications. This partnership integrates over 850 specialists across Europe, North America, Latin America, and the Asia-Pacific region. The model formalizes a collaborative framework the agencies have utilized since 2019, allowing them to manage complex global campaigns under a single contract while maintaining the entrepreneurial speed typical of smaller firms.
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GlobalAgility Launches to Challenge Traditional B2B Agency Models
Seven independent marketing agencies have joined forces to launch GlobalAgility, a new organization designed to offer multinational corporations a bespoke alternative to rigid agency networks. By ditching fixed structures, the group aims to provide tailored, cross-border B2B expertise to clients in technology, manufacturing, and energy sectors.
Alex Wares, a 25-year industry veteran and former EMEA Managing Director at Transmission, leads the initiative. Wares argues that modern B2B organizations are currently forced into a binary choice between the massive scale of traditional holding companies and the limited reach of local independents. GlobalAgility attempts to bridge this divide by assembling customized teams that account for specific cultural, linguistic, and market nuances. According to Tony Riley, CEO of The MX Group, the platform is built to help marketers navigate volatile trade policies and disrupted supply chains without the administrative burden of managing disparate agendas in every local market.
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