The collaboration arrives as Kawneer celebrates 120 years of operations, focusing on the company’s extensive portfolio of curtain walls, storefront framing, and high-performance building solutions. Kimberly Ferro, Commercial Vice President at Kawneer, cited the agency's strategic depth and familiarity with the evolving construction market as the primary drivers for the selection. The agency will manage a multifaceted program spanning earned media, paid advertising, and social strategy to reinforce Kawneer’s standing in government, healthcare, and education markets.
In section Releases
Kawneer Taps Trevelino/Keller to Lead Marketing and PR Strategy
Kawneer, a centenarian manufacturer of architectural aluminum systems, has appointed the Atlanta-based agency Trevelino/Keller to spearhead its integrated marketing and public relations efforts. The partnership aims to amplify the brand's visibility across the commercial construction sector, leaning on the agency’s experience within the built environment landscape.
Genna Keller, co-CEO of Trevelino/Keller, noted that the manufacturer’s commitment to innovation aligns with the firm’s existing B2B portfolio. The agency, which holds a HubSpot Platinum Partnership and national rankings across 12 industry segments, intends to translate Kawneer’s legacy of engineering reliability into broader market awareness. This integration of communication channels is designed to support the firm’s growth objectives throughout the product lifecycle, from initial selection to final installation.
Comments (0)
No comments yet. Be the first!