The retailer’s expansion into early-season decor reflects a growing consumer appetite for "Summerween," a trend that has accelerated interest in seasonal home styling as early as April. According to Louie Higaki, Vice President of Merchandising at At Home, customers are increasingly looking for products that blend personal expression with traditional holiday motifs. To meet this demand, the 2026 inventory includes everything from tabletop serveware and velvet-textured textiles to large-scale outdoor animatronics.
In section Releases
At Home Launches 2026 Halloween Collection With 1,000 New Items
With exactly 100 days remaining until Halloween, Dallas-based retailer At Home is rolling out its largest seasonal assortment to date. The company has debuted over 1,000 individual decor pieces across five distinct aesthetic collections, aiming to capture early-bird shoppers seeking personalized styles ranging from gothic elegance to Western-themed haunts.
The 2026 Collections
The new lineup is categorized into five thematic styles: Western Hollow, which leans into Old West aesthetics; Gothic Graveyard, featuring dark, romantic textures; Grim Gardens, focused on organic, overgrown elements; Spellbound, which emphasizes celestial and mystical designs; and Happy Haunting, a collection centered on classic orange-and-black iconography. These items are currently stocked across 228 physical locations in 39 states and are available via the company’s digital storefront, with options for same-day delivery or in-store pickup.
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