Under the agreement, Coyote Promotions will manage promotional giveaways and co-branded merchandise initiatives designed to enhance both fan experiences and business-to-business outreach. Jeff Fernandez, the Jets' senior vice president of business development, cited the agency's track record for high-quality creative solutions as a key factor in the decision to integrate their services into the team’s broader partner network.
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New York Jets Ink Multi-Year Deal with Coyote Promotions
The New York Jets are bringing local expertise to their fan engagement and corporate networking efforts, signing a multi-year partnership with New York-based Coyote Promotions. The agency will serve as the team’s preferred provider for branded merchandise, gifting solutions, and strategic activation support across their business operations.
Beyond consumer-facing merchandise, Coyote will join the Jets Partner Alliance, a platform that connects corporate partners and suite holders through year-round networking. The agency gains significant visibility through this deal, including digital presence on the Flight Club Portal and exposure via gameday assets at MetLife Stadium. For Coyote CEO Marc Simone, the partnership marks a strategic milestone for the firm, which already holds licensing agreements across several major professional sports leagues.
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