The partnership grants BDA full control over the creation of graphic-heavy, location-specific clothing, aiming to deepen the connection between riders and their local dealerships. Jay Deutsch, CEO and co-founder of BDA, emphasized that the agency intends to craft premium programs that highlight the distinct identity of individual shops while maintaining the legacy of the iconic motorcycle brand.
In section Releases
BDA Secures North American Apparel Rights for Harley-Davidson
Bensussen Deutsch & Associates has signed on as an official licensee for Harley-Davidson, tasked with designing and distributing custom apparel across the motorcycle manufacturer’s entire dealership network in the United States and Canada, effectively consolidating the brand’s merchandise supply chain under the Woodinville-based agency.
Brandon Peters, who leads global apparel and licensing at Harley-Davidson, noted that the decision to bring BDA on board stems from a shared commitment to quality and operational excellence. By integrating BDA’s end-to-end merchandise capabilities, Harley-Davidson expects to streamline the availability of custom gear for its North American dealer base. The move marks a significant expansion for BDA, which has spent over 25 years managing licensed collaborations for major sports and automotive organizations.
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