The brand debuts with a 23-piece collection that treats the hands and feet with the same rigor usually reserved for facial routines. Developed alongside jewelry designer Susana Vega, the line features tools such as the Sole Foot File and RidgeRings, crafted to function as aesthetic objects rather than hidden utility items. By focusing on the health of the natural nail, Beauchamp aims to provide a sustainable alternative to the cycle of recurring salon appointments and heavy chemical polish application.
In section Releases
Buff Beauty Challenges the Polish-Heavy Manicure Standard
Katia Beauchamp, co-founder of Birchbox, is pivoting from color-drenched aesthetics to the deliberate bare nail. Her new venture, Buff Beauty, launched today with a skincare-centric approach to hand and foot care, positioning the unpainted nail not as a state of neglect, but as a polished, intentional style choice.
At the center of the offering is a three-step regimen: Resurface, Restore, and Revive. The system utilizes lactic and glycolic acids for exfoliation, followed by a serum infused with keratin and biotin, and finishes with a gel oil blend of olive, jojoba, and apricot oils. Products are currently available at buffbeauty.com, ranging from $7 to $50, with plans for a broader retail rollout scheduled for Fall 2026.
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