Founded by Jonathan Jacobi and Gal Niv, alumni of Israel’s elite Unit 8200, the startup is bypassing the traditional focus on teleoperation and dexterity. Instead, the team is launching a large-scale experiment that allows global users to control over 100 proprietary robots housed in hangars across Israel and California. These machines, which can perform tasks ranging from chemistry experiments to sword fighting, serve as a sandbox for collecting data on how humans naturally want to communicate with machines.
In section Startups & Technology
Enigma secures $70M to simplify human-robot interaction
Robotics startup Enigma is betting that the key to embodied AI isn't just better hardware, but a more intuitive interface. The company emerged from stealth Monday with $70 million in seed funding to develop systems that make controlling a robotic arm as simple as turning a volume knob.
Shardul Shah, a partner at lead investor Index Ventures, noted that the founders' status as industry outsiders provides a distinct advantage in rethinking the user experience. While the company has yet to define specific commercial applications, it is currently exploring potential partnerships in healthcare, logistics, and entertainment. Jacobi argues that current robotics interfaces are too cumbersome, forcing users to spend excessive time explaining simple tasks. By analyzing whether users prefer text, voice, or drag-and-drop inputs, Enigma aims to derive both a universal control interface and a more effective foundation model for robotic intelligence.
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