Starting July 21, all Red Robin locations began pouring Garage Beer Classic Light and Classic Lime. The partnership aims to capitalize on the casual dining atmosphere, positioning the brand's 4% ABV lager as the ideal companion for the restaurant's revamped wing menu, which now features 8-count, 12-count, and 16-count orders.
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Red Robin Adds Garage Beer to National Menu for National Chicken Wing Day
Red Robin is turning up the heat on National Chicken Wing Day by becoming the first national restaurant chain to serve Garage Beer across its entire U.S. portfolio. The move pairs the light lager, co-owned by Jason and Travis Kelce, with the chain’s expanded bone-in chicken wing lineup.
To mark National Chicken Wing Day on July 29, the companies are releasing a limited-edition T-shirt featuring Jason Kelce. Purchases of the apparel include a gift card redeemable for a free 8-count order of bone-in wings. Red Robin CEO Dave Pace noted that the collaboration aligns with the company’s strategy to integrate popular social brands into its dining experience. Garage Beer CEO Andy Sauer echoed the sentiment, framing the national rollout as a milestone for the rapidly growing beer brand.
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