The certification process, managed by the Forbes consulting division Atelier CX, involved a rigorous evaluation of the property’s operational practices and resident experience. By adopting the service culture typical of elite hotels, the condominium aims to differentiate itself in the crowded South Florida luxury market. This move was facilitated by a collaboration with FirstService Residential, which worked to establish consistent service benchmarks specifically designed to elevate the daily lives of occupants.
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Armani/Casa Miami Secures Forbes Travel Guide Luxury Designation
Residences by Armani/Casa Miami has secured the VERIFIED™ Luxury Residences designation from Forbes Travel Guide, marking a shift in high-end real estate where the service standards of five-star hospitality are now applied to private, permanent oceanfront living in the heart of Sunny Isles Beach.

Meyer Zafrany, president of the Board of Directors at the property, described the achievement as a strategic step to maintain the building's standing among the region's most distinguished addresses. Hermann Elger, CEO of Forbes Travel Guide, noted that the designation reflects a broader trend where luxury is increasingly defined by the daily emotional experience of a home rather than just high-end architecture or physical amenities. The recognition places the Miami tower among an inaugural collection of properties that have successfully integrated hotel-grade hospitality into residential management.
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