Karen and Randy Kleinman Launch Trua Senior Living in Twin Cities

The Kleinmans, lifelong residents of the Twin Cities, observed for over a decade how the lack of expert guidance complicated the search for their grandparents' care. They founded their local franchise to act as a bridge between overwhelmed families and suitable housing, utilizing a vetting process that treats placement as a comprehensive puzzle. By collaborating with clients and their existing healthcare providers, the couple intends to offer a more nuanced evaluation of local communities than standard referral services.

While the Kleinmans are newcomers to the senior care industry, they plan to prioritize the development of local professional networks during their first year. The Cincinnati-based parent company, established in 2019, provides the clinical frameworks and vetting protocols the Kleinmans will use to assess lifestyle and medical requirements. For families in the region, the service offers a direct point of contact for navigating the transition into assisted living or specialized care environments.