The new space at Calle de Claudio Coello 44 serves as a departure from standardized retail design. By integrating elements of traditional espadrille workshops and artifacts reminiscent of the El Rastro flea market, the store aims to root the brand in local culture. The interior highlights raw materials central to the company's identity—cork, jute, and natural latex—blended with antique limestone flooring and walnut travertine to evoke a sense of heritage.
In section Releases
Birkenstock Opens Madrid Flagship Inspired by Local Craft Heritage
Drawing architectural cues from Madrid’s 17th-century corralas, Birkenstock has unveiled its second retail location in the Spanish capital. Located in the affluent Salamanca district, the store marks the German footwear brand's 51st retail footprint in Europe, signaling a push to deepen its connection with the growing Spanish consumer base.
Andrea Cannavo, Vice President of Direct-to-Consumer at Birkenstock, stated that the physical locations are intended to make the brand's philosophy of natural movement tangible for the consumer. Beyond the standard footwear range, the Salamanca store stocks the premium 1774 line, including a recent collaboration with Repetto, and the brand’s natural-origin body care collection, Care Essentials. This expansion reflects a broader strategy to transition from a travel-discovery brand to a permanent fixture in the daily lives of Spanish shoppers.
Comments (0)
No comments yet. Be the first!