Medela Secures 2026 Industry Honors for Breastfeeding Innovation

The McHenry-based company, which maintains the top market position in hospitals, saw its Purelan Lanolin Nipple Cream inducted into the 2026 Parents Hall of Fame. This designation honors products that have demonstrated long-term reliability and earned consistent trust from parents over time. The formula is designed for immediate use without the need for removal before nursing, serving as a core component of the brand's postpartum care offerings.

Simultaneously, three other products earned recognition through the National Parenting Product Awards, which utilize expert evaluations and real-world testing. The Pump In Style Pro+ was noted for translating hospital-grade performance into a portable, rechargeable format. The Motion InBra wearable system was highlighted for its 2-Phase Expression Technology, which clinical data suggests increases milk output by 11.8% per session while simplifying maintenance to just three main parts. Additionally, the Harmony with Colostrum Collection and Feeding Kit was recognized for its utility in the early stages of the feeding journey, providing an integrated solution for collecting and feeding colostrum.

Kelley Evans, Chief Commercial Officer at Medela, noted that these dual honors from both parents and independent experts validate the company's research-heavy approach. The brand continues to leverage over six decades of data to refine products that address the evolving needs of families across more than 100 countries.