BODYBAR Pilates Hits Growth Spurt With 40 New Territories

The franchise currently encompasses 204 territories across 25 states, with 89 studios already operational and 70 more in development. Expansion efforts in early 2026 saw the brand enter New Mexico and Pennsylvania, complementing steady growth in established markets like Texas and Arizona. Management plans to extend this reach into 28 states by year-end, with over 30 additional locations slated for the third and fourth quarters.

Financial performance highlights a 36% increase in systemwide sales compared to the same period in 2025. Boutique revenue surged by 51.2%, signaling strong demand for the brand’s reformer-based workouts. This momentum is supported by a growing base of 21,000 members and nearly one million workouts completed this year. CEO Matt McCollum attributes the brand’s competitive edge to a strategy of disciplined deal-making and a focus on scalable community-centric operations.

Looking toward the future, the company is prioritizing digital infrastructure and brand visibility. A new instructor-focused app is set to launch, allowing for streamlined exercise sequencing and playlist management. Marketing efforts have shifted toward authentic, unscripted content featuring real members rather than actors. As the brand nears its 100th studio opening at Presidio in North Fort Worth, it continues to attract new entrepreneurs, with total investment costs for prospective owners ranging from $431,425 to $756,035.