The upcoming site will function as more than a retail storefront, integrating live performance stages with specialized exhibition zones. Visitors will have access to the full suite of Gibson-owned brands, including Epiphone, Kramer, and MESA/Boogie, alongside hands-on opportunities to test instruments and explore the company's manufacturing history.
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Gibson to Open Immersive Music Destination on Las Vegas Strip
Following expansion projects in Nashville, London, and Miami, guitar manufacturer Gibson has announced plans for a 9,000-square-foot flagship experience at the Miracle Mile Shops. Scheduled for a 2027 debut, the Las Vegas venue aims to serve as an interactive hub for musicians and tourists alike.
Architectural highlights include an Acoustic Murphy Lab Collection Room and a dedicated space for the Les Paul '59 Experience, which allows guests to customize their own instruments. The facility will also house a second national Gibson Gallery to display photography and music history, complemented by a private lounge designed for touring artists and industry partners. According to interim CEO Anne Rohosy, the project is intended to match the scale and energy of the Las Vegas entertainment market, providing a space for both casual fans and professional collectors to engage with the brand's legacy.
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