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Messe Frankfurt and Frost & Sullivan Renew Strategic Global Partnership

The automotive aftermarket is bracing for a 5.8% growth surge in 2026, driven by aging vehicle fleets and rapid digital transformation. To navigate this volatility, Messe Frankfurt and Frost & Sullivan have extended their strategic partnership, positioning the research firm as the official knowledge provider for the upcoming Automechanika events.

Messe Frankfurt and Frost & Sullivan Renew Strategic Global Partnership

Building on two years of collaboration, the partnership aims to equip industry stakeholders with targeted market intelligence during a period of intense technological disruption. As artificial intelligence, connected diagnostics, and electrified vehicle fleets alter traditional service models, the initiative seeks to provide manufacturers and service providers with the analytical tools necessary to manage these shifts.

Kamal Shah, Associate Partner at Frost & Sullivan, emphasized that the collaboration provides essential perspectives for leaders managing economic uncertainty and the transition toward software-defined vehicles. Throughout the Automechanika global portfolio, experts will deliver keynote presentations and executive briefings covering supply chain shifts and sustainability. Michael Johannes, Vice President of Mobility & Logistics at Messe Frankfurt, noted that the integration of research into their trade fair network remains vital for offering exhibitors context on the trends reshaping the global mobility landscape.

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