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Wayfair Reports Strongest Free Cash Flow Since 2020

Wayfair Inc. reported $3.5 billion in net revenue for the second quarter of 2026, marking a 7.5% year-over-year increase. The home goods retailer achieved its highest free cash flow since 2020, totaling $301 million, as growth in the U.S. market hit its strongest level in the post-pandemic era.

Wayfair Reports Strongest Free Cash Flow Since 2020

The Boston-based company saw U.S. net revenue climb to $3.1 billion, an 8.7% rise compared to the same period last year. International revenue remained largely flat at $394 million, representing a slight 1.3% decline. Despite a net loss of $1 million, Wayfair posted an adjusted EBITDA of $242 million, signaling a robust operational performance fueled by a 6% increase in total orders.

CEO Niraj Shah attributed the momentum to strong market share capture and the performance of the company's specialty retail brands, which grew by nearly 20%. The luxury brand Perigold saw even sharper gains, exceeding 35% growth. With 21.7 million active customers now on the platform, the company is betting on its current strategic initiatives to further accelerate expansion throughout the remainder of the year.

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