The upcoming title blends the viral character's aesthetic with 3D matching puzzles, food-town simulation, and social interaction features. Huya has licensed the underlying gameplay engine from Ilyon, the studio behind the global hit Triple Match 3D, ensuring a proven foundation for the release. Pre-registration for the game is expected to open shortly.
In section Releases
Huya Secures Exclusive Publishing Rights for Zanmang Loopy Mobile Game
Huya Inc. is set to launch Xiao Xiao Qi Yu, a 3D casual mobile game featuring the popular Zanmang Loopy IP, in the Chinese mainland. By integrating core mechanics from the successful Triple Match 3D, the company aims to diversify its publishing portfolio beyond its traditional streaming and esports roots.
This move follows Huya's recent publishing successes, including Goose Goose Duck Mobile, and the anticipation surrounding The Legend of Swordman: Reunion. The company intends to leverage its extensive network of streamers and content creators to drive user acquisition through campaigns and community-focused events. By expanding into casual gaming, Huya is broadening its business footprint to span social deduction, MMORPGs, and puzzle-based titles.
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